Saturday, November 27, 2010

Double-drum performance universal war the consolidation of dominant position

Recently, the US's electric Announces 2010 Q3 performance notice announcement this year 1-9-month net profit 23.2 billion-31 billion, compared with growth of 50% 15.5 million-100%.

Where the third-quarter net profit of about $ 5.31 billion-13.11 billion, compared with growth doubled. Professional analysis, beautiful washing machine since March launched roller universal turmoil, quickly laid the beauty of the washing machine's industry leading the supremacy, a comprehensive selling season in the second half of the washing machine market, becoming the third quarter of electrical performance across the red one of the main reasons why.

Beautiful drum strategy and build thousands of production scale

Beautiful since 2004 officially entered the area, after washing machine 7 years of development, have consolidated the second largest country, the third largest live which also washing machine manufacturers ' research and development, manufacturing, supply chain platform, owns the United States, little Swan, rongshida washing machine in the three major Chinese famous brand, with an annual output of more than 1300 million to build a powerful beauty line washing machine industry portfolio.

The beauty of the washing machine related official said, America's and little Swan of alliances, to beautiful line washing machine capacity expansion enhanced confidence, while addressing the u.s. Department of the washing machine market sales "bottleneck" for the successful achievement of the 2010 sales exceeded 1000 million units, sales exceeded $ 10 billion market target lay a solid foundation.

Beautiful series washing machine marketing integration might appear

April 2008, the beauty of appliances through equity acquisition official master little Swan, October 21, 2009 asset restructuring announcement again, to the beauty of the integration into the washing machine business, Wuxi little Swan co., Ltd., the little Swan makes a beautiful washing machine business's core brands and world-class washing machine industry platform objectives clearly and firmly.

"Little Swan has a strong brand and strong independent research and development capabilities, the beauty of the sound and efficient operation of the rapid reaction mechanism, as well as marketing abilities.

"The beauty of the washing machine related official said, America's successful integration of the washing machine, give full play to the advantages of scale, technology, product and marketing advantages, the consolidation effect of power.

Depth of penetration of the beauty of the rollers is governed by the consumer strategy praised

In March of this year, beauty in the industry spearheaded the "drum popular American advance" activities to $ 1499 Yuan, 2399-cost-effective drum products launched a drum popular storm and achieved significant market reactions; on 8 September, the beauty of the washing machine in Guangzhou-profile release "love is" series washing dry-one frequency drum products, continue to promote universal access to strategic upgrade. drum

In just the past autumn, national promotions, wars, beautiful drum washing machines sales grew up to 300%, award-winning consumers alike.

"The beauty of a few months to complete the Haier, Siemens in domestic drum machine market for several years I have come to realize from the industry leader in the new army of perfect turn. "Chinese appliance Marketing Committee Vice President of Hong Shi bin so evaluation of drum-type washing machines of market performance.

No comments:

Post a Comment