By quality certificate Haier washing machine quality win global trust

2010-July 15, Shanghai World Expo Trade Center Museum ushered in the first week, "" Haier, consumers, in the Chinese home appliance Association authority experts attended the launch ceremony.

At the same time, from Europe's authoritative inspection certification VDE also on the spot and brought to the Haier a "gift", "global quality most trusted brand" certificate granted Haier washing machine. It is understood that this is VDE in Chinese household electrical appliance enterprises in the grant of a certificate on quality aspects.

At launch, journalists and experts together to experience the many high-end products of Haier: Casa di duplex large drum high-speed operation, delegates and journalists are almost mistook this high-speed operation of the washing machine also has no power, mute effect is evident; and in front of networking that washing machine washes as long as, when scanning can immediately tell what fabrics, the choice of washing procedures, it may be said to be user-friendly design make it the ultimate ...

"Excellence in technology, perfect quality.

"This is a reporter in the experience of Haier high-end products after a profound insights, and this is the interpretation of the VDE will China first quality certificate granted to Haier washing machine. This reporter has learned VDE (Association of electrical engineers in Germany) this is known as Europe's most experienced testing and certification bodies established in 1920, nearly every year for 2200 Home Germany enterprise and 2700 + other countries customers through multiple testing projects 18000. VDE safety certification testing exception demanding, General testing and certification body for half a year to complete certification, VDE you need for a year or even longer. Therefore, in many countries, particularly in developed countries in Europe, VDE certification is a symbol of the quality of their products, it represents a "security and peace of mind."

Because the working relationship, journalists often come with missions abroad, and in many countries feel the charm of Haier brand.

In an interview last year in Europe, journalists found that at the moment of Haier washing machine has already became a local native brand, one of Germany's consumers or even no proudly told reporters that Haier washing machine is his only reliable Chinese brand ... Exchange with the reporter, Haier washing machine, Chief Engineer of crupet ' Haier washing machine overseas market development is also full of confidence, he said: "the first half of this year, Haier washing machine in Germany, Spain, Italy market has maintained a rapid growth, respectively, and by the local many mainstream chain channel column-major push brand and products. ”

"We are the global quality certificates to Haier washing machine, not only because their products have excellent quality, the more critical of what we think the Haier washing machine is a consumer with a recent enterprise, as they concern for Germany the local user's quality of life, development of mute washing machine; France local user on the particular requirements of environmental protection, launched without detergent washing machines, these example cases on the ground are able to relate.

"VDE Chief expert Hung Wei told reporters.

Industry experts pointed out that the true base of enterprise quality by consumers.

A successful enterprise must pass depth attention consumption potential demand and innovation makes the transfer of consumer satisfaction with products that can shape the quality and the consumer, this principle to all enterprises are common, enterprise can truly landing, and for household electrical appliance enterprises, Haier washing machine can be said to be best practice.