Saturday, November 27, 2010
High-end "nirvana" hit white business "poisoned".
<P> "October" Golden Week, to air conditioners, refrigerators, washing machines and white goods as represented by outstanding performance, the feedback from the various brands can be seen, "October" have achieved sales of each product during the unprecedented rapid growth .. .And hidden behind the surge in sales of power source, is the recent effort to build a major brand high-end products group. .</ P> <P> categorized view, empty the ice to wash a variety of products Although different emphases, but all, without exception, the "October" has focused on selling high-quality, high-tech, high-performance high-end appliances ., and led to high-quality white high-end market turmoil spread. .</ P> <P> air: I'm afraid I have a frequency </ P> <P> the hubbub of the frequency, fixed-frequency air battle over, the final conversion to more energy efficient air-conditioning, comfortable, low-carbon "beat" frequency setting .to become the new darling of the future and vane air conditioner market. .To "October", "east" in the trend of environmental protection under the influence of low-carbon, inverter air conditioner continued to skyrocket, the year is expected to achieve the overall market share of 30%. .</ P> <P> frequency products to the main push the United States and the first extension, represented by Hisense inverter air conditioner, the air conditioning manufacturers to achieve a "rich and famous." .According to the U.S. official says the air-conditioning, "October" for seven days, the U.S. air-conditioning sales volume increased by 40%. .Among them, the United States and the inverter air conditioner sales rose as high as 180%, inverter air conditioning sales ratio of the total has reached 65%, more than the fixed-frequency air-conditioning as the hair force next beautiful object. .</ P> <P> Hisense Kelon by the "Ding an energy efficiency, prices for 2000" Technology Sheng Hui activities through product upgrades and none other promotions, which greatly stimulated the sale of dual-mode inverter air conditioner freon. .It is reported in the September 22 period from January 7 -10, Hisense Air Conditioning overall sales increase of 57.37 percent over last year, of which Hisense inverter air conditioner freon-free mode, "led the way" in the promotion after the opening of the first 3 days to realize 1263.80 .% sales growth. .</ P> <P> refrigerator: Xiuwaihuizhong tolerance is </ P> <P> following the high-end fashion, has a white face in the end of the refrigerator also took the opportunity to put on new clothes. .Elegant, graceful, or pretty lively, exotic, refrigerator and improve the appearance of the gold content, which greatly underlines the high-end refrigerators of good quality. .</ P> <P> the same time, three, and more on the door and the door continues to lead the market, large-capacity refrigerators to preservation, energy-saving advantages to maintain sales lead. .Gome in Beijing, according to sales manager, the "November" period, Haier three frost-free, six high-end refrigerators sales proportion reached 31% and 63%. .</ P> <P> Hisense main push of the three or more sales of high-end refrigerators double door refrigerator sales growth of 214.61 percent; the United States Zeyi three, on the refrigerator door open and more powerful lineup, "bombing" .National refrigerator market, sales soared to benefit substantially none other consumers, sales rose 60%. .</ P> <P> large capacity, high fresh, intelligent refrigerator has become the trend of product development, high-end product sales during the National Day refrigerator market in the future or become a "microcosm", penetration of high-end will be further deepened. .</ P> <P> washing machine: large ones who enjoy roller incoming </ P> <P> washing machine market ushered in the "Golden September and silver October," the sales season, the United States, Hisense, Little Swan, Haier and other domestic brands whole line. .This year in March, the United States, "1499 yuan drum machine" activity remaining prestige diminished, the drum washing machine blowing fresh turmoil has spread. .</ P> <P> the PRC, according to monitoring data show that the total drum washing machine washing machine sales ratio has gone from 14.3% in 2007 rising to 23% in 2010. .</ P> <P> industry sources, since the first half of this year, the washing machine drum popular in the U.S. strategy of promotion, Haier, Siemens and so have price adjustment, the drum washing machine dropped significantly over the same period the average price is to promote the National Day this year, selling drum .key. .</ P> <P> during the National Day, the United States "love is still" series of frequency of dry wash one new listing, popular consumer concerns, in its washing machine sales, driven by an increase of 300%. .Hisense, Little Swan Washing Machine also achieved sales growth rate than doubled, to promote the popularity of roller-depth product and industry upgrading. .</ P> <P> with previous years, "October", compared the sale of Golden Week this year is transferred hot, high-end consumer products highly sought after. .It is understood that in the low-cost promotions, upgrades, driven by consumer demand, Beijing, Shijiazhuang, Wuhan and other places have a high-end appliance sales boom broke. .It is expected that future high-end products will become a driving force strong sales of new white "magic." .</ P>.
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