At the end of the appliance promotions be careful look at the old price Maoni: no point

Near the beginning, it was the home appliance stores Sprint sales performance critical moment.

In order to attract consumer attention, high intensity of the essential nature of promotions. Recently, several large household appliances in Beijing store eliminates the Festival makes the section, namely "dianqing" and "anniversary" and other names, the intensity of the unprecedented large-scale promotions. "Straight down," "full reduction" and "buy gift" and "no shopping Sweepstakes" ... Dazzling, thrilled. However the trade alerts, promotions, although the benefits to consumers, but due to the lack of good faith, some manufacturers household appliance promotions are often hidden Maoni. To this end, the consumers to be careful to "shop around", not blind impulse to avoid falling into the attractive promotions traps.

Maoni one:

To increase the price, no matter how big the intensity of the promotional

In many household appliance stores, people often see "straight fall 2000 Yuan," and "straight drop 3000 Yuan," this is "shocked" promotion, so that consumers feel picked a great cheap.

However these products really price so much?

In fact, this is typically a business often play with consumers of digital games.

For example, in the sales season, deliberately top price bid high, can sell simply does not matter, then casually find interface began at a discount. In fact, the price after discount is its true retail price.

In addition, manufacturers like "first after discount" price, such as a TV prices to rise $, then the sales hit $ 2000 reduced advertising, really only reduced the $ 1000, but that consumers feel that price increases considerably, thereby stimulating consumption.

There are less than $ 2000 of current models, marked the original price of $ 3000, so that consumers feel a drop of up to $ 1000.

$ 3000 can be in fact, only the initial listing price, the price has dropped too early. May this time since it was dropped, manufacturers are no longer the middle price up, otherwise it will make consumers feel offers too little.

Maoni II:

Promotional advertising big play word games

In order to attract consumers, many of the household appliance manufacturers are making extremely attractive promotional advertising, "1 folded," "lifetime warranty" and "buy 998 998-grant, however," and so on many consumers practical experience before they found that if we really want to enjoy these benefits is very difficult.

Such as a consumer protected by "gift purchases over $ 4999 19 inch LCD TV one" ad to attract, select and purchase a $ 4999. LCD TV

Wait until the requested business gift 19 inch TV, is informed of his or her purchase of a TV set is not in the recipient scope. Then look at advertising only to find the ads finally have a little parenthesis, it is written "by model".

A brand of microwave oven manufacturers in advertisement said: "buy microwave ovens to diamond watch.

"But given by the manufacturers diamond watch for inspection, identification, found that this" diamond "originally is synthetic, low cost.

An electric brand promotional advertising hit "× × kitchen bathroom products one-stop shopping, with 998 998" feeling sent very attractive.

You can ask the store to buy the brand, we know the full $ 998, will receive the face value of $ 998 consumption with coupons, with tickets include $ 5, $ 10, $ 50, the nominal value of the vouchers. While consumers if you want to use these vouchers, you must purchase shopping centre specified commodity consumption can only be to a certain amount, and can only use one sheet of vouchers. This means that consumers want to get this $ 998, you must purchase additional tangible benefits to some of their own and not much-needed goods.

Maoni III:

Premium quality of acting as a decoy, too

Buy a large home appliances to household appliances, buy a home appliance may hold back four or five-like gifts, took the manufacturers of premium may also receive business gifts ...

In recent years, gifts become new favorite household appliance promotions, giveaways war even beat battle than products also hilarious. Small to deliver electric kettle, electric irons, washing machine, LCD TV feed. The lure of the gifts, many consumers will change in the original favorite brand and model, final purchase from rational track, or even falling into the trap of consumption.

For example, a consumer electronics store to see a great gift to buy brand TV small thrilled, immediately after abandoning the original plan to purchase CTV brand change his course.

You can pay out money to buy a large TV, home gifts had been slow. Find businesses, businesses that gifts are gifts that require manufacturers and manufacturers. Can manufacturers that premium is not currently in stock, just to open a ticket in acknowledgement that patient. A lien for half year gifts or sent to, at this point, consumers feel completely fooled instead of shopping pleasure.

An air conditioner brand promotion complimentary water beds, water beds have been attracting consumers choose the product.

But when I got home I found water leakage cannot be used. Then find manufacturers, manufacturers have told the gifts out of stock. In a fit of pique, consumers decided to return, but manufacturers believe that gifts out problems and factory air conditioning products no matter, not to retreat. Finally, the consumer is looking for manufacturers of Headquarters, found most consumers, it takes months to just drop the air conditioning.

As far as I understand it, home appliances and premium mainly focused on the electric kettle, pot, weight scales, electric irons, cell phones, cameras and other digital products of gifts is on battery, Bluetooth headset, and so on.

Most of the gifts "origin", only on the packaging indicates "× × brand exclusive gifts". But once these premium quality problems, many consumers owing to the absence of a sales receipt, only the good intentions, bad luck. Business newspaper reporter Xu Hui/text and photo

Tips

Home appliance shopping money-saving way

Although household appliance promotions Maoni quite a lot, but the industry warned, as long as consumers seize some shopping tips below, you can give your own pocket to save a lot of hard cash.

Tip 1: don't look at the original price to see the prices

Don't be dazzled

Of the various offers, drop, misled by rebate, because now businesses give the price has no comparable, but the sales force and your final price is agreed upon by the word.

Tip 2: for sales discount

Some sales hand there will be some discount, as a manufacturer of A voucher suning, GOME blue card (for businesses), red card (factory for), so in addition to learn how to shop around, but also to communicate more with sales, gain more privileges.

Tip 3: master purchase timing

Every year in may, "" 11 ", new year's day is a household appliance stores sell the craziest stage, even so, go there are skills sooner.

Gone too soon, various stores between price also opaque, who are not willing to be reduced. Go to late, various promotional coupons, blue card, best-selling models, special machines are gone. Therefore, the promotion of the start of world war one afternoon and next morning, is often the best time to buy. In order to fight against your opponent and improve sales, many promotional trick will donate.

Tip 4: make gifts in the purchase invoices

In accordance with the consumer rights protection law, gifts are also protected, are entitled to quality assurance and the "three guarantees" service.

So consumers receive gifts, be sure to remember to let the vendor invoice in household appliances on free premium name, brand, etc, so has the quality problem is to prove the origin of gifts. Business newspaper reporter Xu Hui