Monday, November 29, 2010
GFK statistics: Haier washing machine occupies six steady sit atop
<P> According to internationally renowned market research firm GFK statistics: in the washing machine industry in June retail sales listed the top ten new models, Haier washing machines come out on top, and 6 of them occupy seats. .</ P> <P> 2010, influenced by national policy guidance and support to enhance the impact of income, washing machine industry into the high-speed growth period. .Rising consumer demand, not only pull the washing machine fast pace of development of the industry, but also a higher washing machine product requirements. .Luo Qingqi appliance experts pointed out that, as people appreciate the level of living standards and upgrading the technical content of household electrical appliances, design taste and overall creativity, will become the leading consumer trends and market trends of important factors. .</ P> <P> why the new Haier washing machines in many products that stand out, well received by consumers? ."We are confident that we can be better than all the companies to meet customer needs," the relevant person in charge of Haier washing machines, told reporters, "The whole pattern of washing machine market has entered the era of a quality, washing machines, the core demands faced by the market is no longer purely .a certain technical points, but a comprehensive systematic life laundry complete technology solutions, consumers seeking the way to the laundry to enhance the quality of lifestyle, rather than to meet the most basic functionality, which, it is .Haier washing machine has done. "</ P> <P align=center> </ P> <P> reporter was informed that the list of six new Haier has environmental health and safety for other characteristics. .The official added: "Haier washing machine to guide the industry to save energy, water, quiet, health, environmental protection, and better able to meet consumer demand for high-quality direction. Since 2002, the world's fourth washer - Haier Double .power washing machines, not 2005, Haier washing machine detergent, to 2009, large double drum Haier Casa Imperial, we have been insisting 'the potential user needs and complaints into innovative products' and 'designed for you' the development of ideas .for users to continue to provide better and more suitable, higher-quality new products. "</ P> <P> the user's high demand for new products not only led to the continuous market, but also led to a more intense competition in the industry .Some companies even playing the price war. ."Haier washing machine has been worth fighting persisted, so that product value for money, the fastest integration of their resources to best meet the needs of individual users, that is beyond the user's expectations, so that users get unexpected satisfaction. ."Washing Machine head, said about this. .Experts believe that, although the washing machine industry for some time before the trend of price competition, but the actual situation of washing machines, this trend is unlikely, in the face after-effects of price war, Zhou Yunjie, vice president of Haier Group, said, "because .price war, the Chinese white companies may not bear the pressure of future costs continue to rise, while the loss of sustainable development capabilities. "</ P> <P> price is not the key, do not understand this, you can not create more consumers .needed new products. .</ P> <P> Chen Gang, deputy secretary general of China Household Electrical Appliances Association, said in an interview, replacement appliance market is ushering in the peak period, consumer appliances in the updated product, the functionality has been met from the initial shift .product comfort, entertainment and many other pursuits, near-optimal consumption is the inevitable result of market development. .Consumers need to be able to trust their brand of high quality, indicating that the manufacturer no longer meet the low tide, the Chinese household electrical appliance enterprises to the world-class brand forward, get rid of the low copy to meet ever-increasing quality requirements of consumers. .I believe all companies will be taken seriously the real needs of consumers, for consumers is more suitable for more and better, higher-quality new products. .</ P>.
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