Monday, December 6, 2010
Public business style all their own washing machines feature annoying weird.
<P> Electrolysis of water, silver ions, the air wash, enzyme wash ... ... Recently, the major manufacturers introduced new washing machine is overwhelmed, and all the big stir fry special new features, new concepts, then so many consumers .loss. .Reporter yesterday visited the home appliance stores found that most people on these "professional taste too strong," the term was too much. .Ren Xiao Luo appliance expert surveys indicate that manufacturers should try to popularize the publicity, transparency, using the consumer can understand the "common language", rather than find ways to Bluff. .</ P> <P> strange feature allows buyers dizziness </ P> <P> take this two days of cool weather, more than people going out at home with the aunt's old washing machine for eight years, went to a mall on Nanjing East Road .purchase. .But the picks around, all kinds of new features unheard of let her feel very dizzy. .Reporter yesterday all around Nanjing Road, Xujiahui and many other shopping centers found that frequent washing weird, the concept has become a common phenomenon in a large fry. .</ P> <P> "new products, air cleaning, summer discount!" An appliance store in Xujiahui, the reporter found that many brands have introduced the "air wash" washing machine, but do not detergent, no water, you can get rid of clothes .all the bacteria, how to achieve? .Under inquisitive reporters they finally do understand that this so-called non-water washing machine is only used to remove the smell of sterilization by ozone generator to eliminate the internal odor, such as hot pot on the left in the clothes smell and so on. .May be crucial is that "air wash" does not have the washing function, can not go to the stain. .</ P> <P> recently launched a new "silver ion" washing machine, sterilization, hospitals have reported a very high regard. .But what of silver ions, reporters and sales staff have not turned out the instructions of a long time to understand. .</ P> <P> manufacturers avoiding the cover up weaknesses </ P> <P> reporter turned a lap down, reactive oxygen species environmental sterilization, ultrasonic cleaning, enzymes, water softening filter, and so "advanced features" filled the line of sight, .so many consumers are confused. .Ren Xiao Luo appliance experts said that many manufacturers in order to avoid washing product into a homogeneous competition, have played the "functional card" divergent, even the use of bells and whistles to cover up the shortcomings of products to consumers at a disadvantage. .</ P> <P> recently started selling large-capacity washing machines, recently purchased the public Miss Yang is rather a bother after. ."Some did not wash clean clothes, but was pale wash some clothes." According to the analysis that due to "wash uniformity" was not included in the national standard washing machine, washing machine parts manufacturers, only direct contact with the impeller position .clothing can be washed clean, in particular, pushed to the overall average, resulting in a "calf pull carts" problem products. .</ P> <P> In addition, many manufacturers will often play to promote new national "5A" standards slogan to show authority. ."In fact, the same test in a washing machine to achieve five or more A great difficulty is, companies tend to send more than one functional test prior to enhance separation of the washing machine, so the result looks better." Luo Ren Xiao said. .</ P> <P> consumers look forward to the "common language" </ P> <P> fancy functions as an obstacle to mislead consumers, industry experts believe that such a phenomenon that was stopped. ."Compared with the flat-panel TVs and other appliances, washing machines, the technical content is not high, most of the new features are also not complicated in principle, there is no need for marketing the idea of the so-called over-packaging." </ P> <P> Law .Ren Xiao said that with the consumer in the consumer psychological maturity, and growing awareness of self-protection, washing machines, advertising features in terms of professional taste too strong, should be transformed into simple and popular "common language." ."If we blindly exaggerated trick can only be referred to as flicker, consumers are very difficult to buy it." </ P>.
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