Haier washing machine into a completely new layout of the high-end "civilians era"

October 17, Haier washing machine in Zhengzhou held a news conference to launch the new towns in the market for high-end sub brand — "I Love".

Industry noted that following the Casa di brand successfully obtained a second line of the absolute leader in the high-end market, this Haier washing machine will build on the "I Love" brand new high-end market town.

In the page through the Haier washing machine over the development of curriculum vitae, journalists found that Haier washing machine industry leader status achieved success lies not only in its products and technology innovation, but also with its view of the different consumer needs is inseparable from the hierarchical layout strategy.

In a secondary market, Haier washing machine hold high hit, Subversion through product innovation, market share up according to the first place.

State of the industry in the first half year 10 statistical report shows that domestic sales of high-end washing machine up to 270 million units, which accounted for a total of Haier industry for more than half of sales, in absolute leading position. Particularly in areas such as Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou these GDP top developed city, high-end brand market share more is ahead. In September, in its high-end brand Casa di brand, market share was at one time up to 80%.

At the town market, Haier washing machine leads demand, meet consumer demand in same essence, won the endorsement of the consumers.

Through interviews with journalists was informed that, since the first batch of home appliances to the countryside, Haier washing machine is for the town market has brought consumers with "voltage" and "zero-pressure" and "prevention" and other features of the great features of innovative products that meet the diversity of urban consumers demand, full-year cumulative share 41.45%, than the first two, three, four share and twice more. However, with the towns of consumer incomes and Government home appliances to the countryside, and a series of policy guidance, town market high-end market increasingly active. According to the associated data show that in the town markets high-end needs consumer groups have accounted for nearly 20%, and this data is also growing.

Journalists from Haier washing machine global total crupet shichu was informed that this Haier washing machine specifically designed for urban markets consumer launch of the "I Love" series of products covers the V6 Steam ironing, I-touch touch technology, cleaning that is stopped, zero-pressure, 10 number of industry-leading technology, and design with tempered glass, printing and other innovative, stylish elements have been added, once filled the high-end washing machine products in the urban market.

Industry experts said Haier washing machine is the first company dedicated to the town market users tailored high-end products of household electrical appliance enterprises, in all the major manufacturers on the market or the main towns of pushing the low-end price products today, Haier washing again high-end layout town market, fully demonstrated the Haier washing machine on user demand attention and good corporate social responsibility, have made for other enterprises.