Casa Imperial High Roller compound wisdom came to bring users around the world.

<P> 9 2 March, the global high-end appliance brands Casa Imperial held in Shanghai on the theme "a high degree of control the future," senior drum Casa Imperial double listing conference. .At the meeting, launched a Casa Di embodiment of the wisdom of global users, "the dream version of" washing machine - Casa Di double high roller. .</ P> <P> reporter from the Casa Di washing Ito Dominican global design director of Casa Imperial compound in the interpretation of the High Roller learned before in this product development, Casa Di planning team carried out a global scale .field called "dream version of the global collection activities washing machine" to the world provide a "dream version" creative washing machine. .103 countries worldwide 12 million consumers in the event, event, global customers by telephone, mail, etc. to the Casa Di planning team the washing machine of your dreams. .For example, Chinese consumers have a silent dream of washing machines, the United States through the network to express his friends want to have a healthy antibacterial washing machine, a pregnant woman in Japan do not want to have a bend in the washing machine ... ... After a Casa Di global R & D .team's tireless efforts, this embodiment of the wisdom of global users finally officially come out washing machine. .</ P> <P align=center> </ P> <P> Casa Di washing machine why ask for users worldwide to participate in product design? ."Long Tail" of Chris Anderson • "Anderson rule" gives the answer: 2% of enterprise can only meet consumer demand, demand for the remaining 98% are consumers themselves involved in the creation and satisfaction. .Journalists believe, this is the Casa Di washing machine where the core competitiveness: in other appliance companies are still considering how to enhance their own R & D capacity, Casa Di washing machine has a creative way to pull users in their own R & D team, listen to their .complaint, allows users to "own" the product design needs, and users no longer have the distance. .</ P> <P align=center> </ P> <P> at the conference site, vice president of Wushang Jie of China Household Electrical Appliances Association, said this innovative Casa Di washing machine, represents a top business ideas. .Latest Nike products, 80% of the design from the user, the user decides what they want to do what Nike; 500 Asus also collected a variety of ways the needs of consumers around the world ... ... like Nike, Asus, as .Casa Di compound the beginning of the High Roller in the research and development for consumers to fully participate in, the views of consumers in the products designed to enable enterprises to become the executor of the views of a group ... ... </ P> <P> .from the global consumer trend, more and more consumers not only concern the product itself, but rather to bring more attention to the multiple product experiences and feelings, appliance consumption is from the "near-optimal consumption," the transition to a "forward-looking consumer." .Wu Shangjie, said in an interview on Casa Di washing machine, the "Future Consumer" is the core of the global front-end consumers involved in product design. .In this sense, the Casa Di introduction of double high roller, how quickly the Chinese home appliance to the "prospective consumption" transition, has played a positive role in promoting. .</ P>.