Strategic layout achievement beautiful washing machine industry leadership

25 October, the white giants beauty appliances (000527) publishes three quarterly bulletin, benefit from the company's air conditioning, refrigerator, washing machine products sales scale, rapid growth, its third-quarter operating income 181.35 billion yuan, an increase of 68.60%; the first three quarters of this year, the beauty of appliances to achieve operating income 571.60 billion yuan, an increase of 60.31%.

Productivity advantages of scale layout

It is understood that the United States since 2004 officially entered the washing machine areas, after 7 years of development, have consolidated the second largest country, the third largest professional washing machine manufacturer's research and development, manufacturing, supply chain platform and rely on the midea group billion level industrial scale and international strategy of the rapid expansion of procurement platform, a washing machine industry's largest, most comprehensive competitive professional washing machine suppliers, with an annual output can reach 13 million units, including roller 300 million units.

According to officials from the Chinese marketing headquarters, the next 2-3 years, the beauty of the washing machine will adhere to the drum key for strategic development, mastering core technology, the advantages of scale, in an effort to drum up sales proportion to overall washing machine sales of more than 30%, a high-end washing machine market leading brands, continue to promote universal drum depth, thus promoting the continuous upgrade of washing machine industry.

Technical layout to take the top

At present, the beauty of the world very few can also manufacture micro, roller, mixing type full-automatic washing machine for professional washing machine manufacturers, the establishment of a national accreditation of technical centers, with industry-leading drum washing machine research and development and manufacturing teams, with nearly 600 entries, mastered the washing machine drum washing machines many leading industry trends of core technologies.

From technology trends, consumer trends, trade patterns, drum washer has ushered in a new era of vigorous development, the United States by virtue of technical superiority is expected in the new round of upgrading and industry pattern change of "inflection point.

China electronic Chamber of Commerce, said Secretary-General Lurenbo United States Department of the washing machine in the first three quarters of performance to achieve scale, reflecting the Haier washing machine industry a situation of dominance has been broken, the within Subversion a drum "," weak, strong, and basic formation in the beauty Department, Haier, two strong for supremacy in the new trade patterns.

Along with the beauty of the washing machine in the technology, manufacturing, quality, marketing, service, and so on five major platform consolidation of deepening and advantages of accumulation, the beautiful has real ownership washing machine industry chain of "discourse", will certainly promote the industrial upgrading, leads the market development, as this round of competition of the biggest winners.

Whereas on 29 October of midea Group revenue exceeded 100 billion yuan and the celebration of the headquarters building, the media group publication "12 five" planning shows that over the next five years, the beauty of group sales revenue will exceed 2000 billion yuan mark, "reengineering a beautiful grand vision".

25 October, beauty appliances (000527) publishes three quarterly bulletin, benefit from the company's air conditioning, refrigerator, washing machine products sales scale, rapid growth, its third-quarter operating income 181.35 billion yuan, an increase of 68.60%; the first three quarters of this year, the beauty of appliances to achieve operating income 571.60 billion yuan, an increase of 60.31%.