Price war launched by Japanese electronics industry in China re-attack.

<P> And white goods had become "obsolete" is different from the black power industry in Japan is relying on its outstanding technical superiority and disdain the past, whom the price war, launched in the Chinese market a comprehensive counter-offensive. .</ P> <P> regions in China and other emerging low-cost manufacturing advantage and the United States and other technical advantages of enterprises dual "attack", the Japanese electronics industry is facing challenges. .Despite progress in some areas have some international leadership, but how quickly to provide more consumer demand for Japanese electronics industry products will be problems to be solved. .</ P> <P> six major household electrical appliance enterprises in Japan in recent years, sales of white goods decreasing proportion. .From 2002 to 2007, five years, which several companies are not the proportion of white goods to 20%, in electronic, panels and other new industries to support the company's growth and profitability. .The development to the present, the global market share of the basic white by Haier, Samsung and other Korean companies have occupied. .However, the Japanese power industry is relying on black highlight the technical advantages and its disdain for whom the past, the price war, launched in the Chinese market a comprehensive counter-offensive. .</ P> <P> to Japanese companies as the main force of the foreign brands uncharacteristically initiated a price war. .Orville consulting market research firm data show that removing the brand structure, size structure and product positioning and other factors, the third quarter, prices of color TV models fell 9% in the first three quarters cumulative decrease of 16%. .Domestic brands to foreign brands in the process to move closer to the price decline has reached 20% to 30%. .According to a report by DisplaySearch, Philips and Toshiba color TV brands in the OEM manufacturers have crossed the 50% ratio, Sony has also been close to 50%. .</ P> <P> pal Advisory Luo Qingqi, senior director, said, "Mainland China's high-generation LCD panel for about two years full production, need time, Japanese companies This time is called time difference of action. Once the industrial chain of China's color TV industry .has been improved, Japanese companies will automatically collapse the offensive. "known market research institute GfK (GfK) also judged, in promoting the use of Japanese companies despite the ODM business, but only limited to some products. .And, if all entrusted to the OEM manufacturing business, Chinese consumers could not purchase for fear of decline in the quality products of Japanese companies. .</ P>.