A new round of home appliances to the countryside will tender to cancel the price-cap

As a result of electrical household appliances to the countryside to third quarter sales decline, the departments concerned are mulls home appliances to the countryside to the second wave stimulation policy.

Reporters from China household electrical appliances Association and household appliance manufacturers, home appliances to the countryside was informed bidding the highest price of the product may be cancelled and replaced by the following "trade-in" — implementation of the programme of fellowships at the highest subsidies.

Cancel the price-cap programme if approved, will activate the rural market on the purchasing power of the high-end household appliances

The price-cap does not meet the needs of farmers

This reporter has learned that recently by the Ministry of Commerce, Ministry of industry and information, development and Reform Commission, Ministry of finance, and other home appliances to the countryside inter-ministerial members units joint highest specifications home appliances to the countryside Inspector actions have been completed, the Inspector of the Group has reported to the summary report of the materials.

Whereas the abolition of the appliances to the countryside to bid the price-cap programme has now been submitted to the State Council, and is awaiting final approval.

According to the programme, the future home appliances to the countryside products bidding will no longer set to all types of products the price-cap, which is the reference of household electrical appliances "trade-in" experience, the implementation of CAP subsidies. Specific allowances are still unknown.

Public information display, at present 9 categories home appliances to the countryside products the price-cap programme, namely $ 3500 color TV, fridge (including freezer) 2500 $ 1000 $, mobile phone, washing machine, air conditioning, wall-mounted 2000 $ 2500, $ 4000 ground-air conditioning, electric storage water heater $ 1500, $ 2500 gas water heater, solar water heater 4000 Yuan, PC 3500 RMB 1000 Yuan, microwave, electric oven $ 600.

Of these, for TV manufacturers, although the price is from $ 2000 to $ 3500, but still failed to make the market leading large middle size flat-panel TV channels by household appliances to the countryside access to rural markets, especially the 37-inch flat-panel TV above.

The forecast from allwin consulting, rural market 37-inch and above TV sales proportion or next year will exceed 35%.

The same problem also appears in refrigerators, computers and other product category.

"The current maximum limit of approach, couldn't meet farmers reasonable consumer demand. "Household appliances industry experienced observers liubuchen said that if you cancel the price-cap programme approved, would mean that future rural consumers enjoy subsidies when you purchase home appliances that you do not have to be price limit, can according to their own economic condition select various grades of high school is low, which will effectively electrical activation rural market for high-end household purchasing power.

Tender range is previously nine categories products

At the same time, our new home appliances to the countryside is also about to start the tender exercise, current tenders has produced the fastest start by the end of this month.

According to the Deputy Secretary-General of China household electrical appliances Association, 2010 year lurenbo home appliances to the countryside products tender range is still previous television sets, refrigerators, washing machines, air conditioners, computers, water heaters, mobile phones, electric oven, microwave oven and a total of nine categories of products.

But some specific tender details will make significant adjustments, such as the current round of bidding for refrigerators, washing machines and other products of the model number and air conditioning, color TV and other products, from 15 to 30. At the same time, to cancel the product price cap also is expected in this round of bidding formally implemented.

For cancellation up to a limit order will allow foreign home appliances to the countryside "hole in the door wide open", said, the policy lurenbo for sales network and after-sales service, and other requirements, a short time, foreign to the countryside for domestic brand market share of threats.

Moreover, rural markets, brand, service, network, and the price is still the Prime Standard of the purchasing power of decision, so several ministries to increase the intensity of the household appliances to the countryside to support, on the role of market demand for upgrading will be better than foreign capital for market segmentation.