An interview with Bosch Jaber bin: quality and innovation is the foundation of

Since 1933, the first band since the advent of the refrigerator compressor, Germany Bosch home appliances has a quality and technology providing consumers with a high level of quality of life.

In November 2004, Bosch was stationed in China, and in just six years completed a nation-wide sales and distribution, product adhering to the tradition of Germany, in China's high-end household appliances market in occupies a place.

2010 17 November, Bosch home appliances in Nanjing, creative Conference, has released the first Chinese market can washing and drying waterproof outdoor Pack (i.e. emergency clothing) Bosch outdoor Almighty washing dry machine.

On the day of the new products release, Bosch brand National Sales Director, Mr. Jia Beach, accepted the journalists from the World Wide Web grid, an exclusive interview with the two sides for Bosch home appliances development status, Bosch washer technology innovation, has made a detailed dialogue and to share the Bosch provides users with excellent quality and technology. Related article: the can wash the emergency clothing! Bosch outdoor Almighty washing dry one smitten with the publication of

Bosch brand National Sales Director, Mr. Jia bin

Along with Gore-Tex fabric of high-grade emergency clothing washing mode can only be washed by hand, because the machine will undermine EU gown of waterproof base.

To this, Mr. Jia bin as we said, before charge retention can use the washing machine to wash, but Bosch through research of consumers ' demands, the study of the characteristics of different fabric washing products, launched this outdoor Almighty washing dry machine. New products by virtue of the "computer variable speed wash" core technology, combined with computer-controlled washing rhythm and drying temperature, etc., to be able to clean of guarantee waterproof fabric is not damaged at the grassroots level; in particular, drying technology, in the drying process, the number of degrees to specific drying, you want to do to control the drying process of the emergency clothing is not compromised waterproof base, these are the core of this washing machine.

Bosch outdoor Almighty washing dry machine

From 2009 onwards, bulk, frequency, and other original high-end technology started to become popular and becoming a popular trend, while Bosch products this announcement of outdoor Almighty washing dry machine, priced at $ distribution in 9800-$ 12800 whether interval, will mean that the future will continue to flagship high-end camps? so what is the so-called high-end? on this, Mr. Jia Hamada, continue to the main market is in the affirmative.

However, if a market perspective, the current lack of 3000 drum washer product has been close to the market share of 20%, Bosch although not the main price war, but does not mean the absence of 3000 products. At the same time, growing consumer demand, Bosch saw high‑end markets, currently over 7000 $ high-end products are affected by personality more fashion, the concerns of young users.

In fact, the so-called young, fashion, is a State of mind, and not to rely solely on age.

Bosch expands the "young" into the "young mentality," they are pursuing a new, personalized products, thereby creating a lifestyle unique cognitive and understanding. They prefer the freedom they need fresh, alternative, it is common for most people. While these elements, in the Bosch washer can be found at. For example, from the Bosch played before "against colorful fluttering" slogan to "fight evil deeds," "the fragile" or "anti" evil banban, Bosch wants to express that: we are personality!

In fact, we can see on the market, in essence, the similarity of different washing machine is very high, in addition to guarantee technological innovation, but also to ensure that the "discrepancies" brand connotation.

As Siemens, has long been a forward-looking, modern fashion and innovative spirit, Bosch is famous for its more focused through the product's unique technology to build different brand connotation. For example, 15 minutes to express this traditional strengths, in accordance with the demands of consumers, has formed the Bosch distinctive brand features. In the future, Bosch will have more invasive, let others to copy, how to keep the product without Bosch continuous innovation, which is on the challenges of Bosch.

Finally, turning to 2010 Bosch washer of market performance and channel penetration, Mr. Justin shore to the World Wide Web grid said that in fact at present in the market of Bosch drum washing machines and refrigerators product of average prices are relatively high-end camps.

To 2010 sales data, Bosch in the refrigerator is 3% of sales, and drum washing machines up to a market share of 5%-6%. Channels, the channels of Bosch in the country and did not fully develop open, only to focus in 28 cities, which in 28 cities can bring for Bosch 70% of sales, relatively speaking, very concentrated. In the future, Bosch will insist on quality and innovation, but also provides a high level of service so that more consumers enjoy a high quality home appliances.