Tuesday, December 14, 2010

Haier washing machines account for all of the first channel sales.

<P> Recently, reporters from the internationally renowned market research firm GFK first half of 2010 to get the latest market statistics, the data show: first half of 2010, Haier washing machines retail sales, retail sales double harvest, the main channel in sales of home appliances - .- department stores, home appliances and supermarkets - full ahead of other brands. .</ P> <P> from the retail point of view, Haier washing machine in the department stores, home appliance channel respectively 29.51% and 26.74% of the share among the first, are higher than the second, three sum, supermarkets accounted for 36.80 Haier channels .%, more than two, three, four of the and; retail sales volume, Haier in department stores, home appliance channel were 29.34% and 27.77% in the first place, are also higher than the second and third sum, which accounted for 33.08% of Haier supermarket channel .more than two, three, four combined. .</ P> <P align=center> </ P> <P> reporters that: Haier washing machine to achieve such success, confirms the world's top strategic management consulting firm Roland Berger's view, "Chinese consumers are more inclined to choose a good service .high-quality, international background and value for money brand. "</ P> <P> It is reported that Haier washing machine has been insisting for 15 years 3 times higher than the state extended warranty, and never do not do advertising, the user only .the purchase of products, was told there is such a extended warranty service; order to improve product quality, Haier washing machine has with GE, Procter & Gamble, VDE and other international famous enterprises and institutions to start cross-border cooperation, to meet the changing global consumer laundry .demand; the first half of the global financial crisis, environment, Haier washing machines are again in the international market contrarian up in Germany, Spain, Italy still maintained a high growth market, many mainstream chain channels by the local push out the main .brand. .</ P> <P> "sell Haier washing machines before it, is to provide laundry solution; ago Haier is the market center, now home to achieve the service, the product is no longer a cold products, but human .solution. "Zhou Yunjie, vice president of Haier Haier would lay bare the key to high brand pull, but also revealed the Haier washing machines became the first major brand home appliances sales channels underlying causes. .</ P>.

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