Frequency are quality problems, Department of electrical household appliances in Shenzhen acclimatized

Seems to be a sign.

Recently, the market has a message means Japan Sharpe wishes to withdraw from the Chinese air conditioning market. Although this statement was sharp, denied, but there's no smoke without fire. Reporter yesterday in the Shenzhen market survey, GOME, suning, etc sell field stores find sharp air conditioning.

Air conditioning is obviously a key word, has led a hair and body.

With the industry on this analysis that, in recent years, the future of enterprise in Chinese air conditioner market development is quite difficult, Panasonic, Hitachi, Daikin, Mitsubishi, Sanyo, sharp as a representative of Japanese air conditioning business, subject to local enterprises of the extrusion and challenges, the market share of all the way to go down.

The evidence is that the one from the State statistics, Japanese air conditioning company in the inverter market share has been removed from the 2009 22.7% decline 7.5% by 2010.

According to industry sources, in addition to air-conditioning, Department of electrical, computer, washing machines and other positions also gradually rendering marginalized tendencies.

A well-known chain stores of a Director, told the South are 3C Reporter: "like a notebook, Japan the strongest is Toshiba and Sony, Samsung, Korea was able to enter the mainstream line, Fujitsu also figure, but became very weak, sharp computer you would not see.

”

Time, day of acclimatized survival difficult point in market quietly pop.

Journalists visited the survey found that recent frequent outbreaks of "quality door" is the culprit. Long ago, Panasonic refrigerator because of fire emergency patients nationwide recall of 36 million units, a Chinese appliance history's biggest one recalled events. Subsequently, the industry and even the Meiji cheese material containing metal tablets recalled 23 million. Rome wasn't built in a day. According to reporter observed that in recent years, Toshiba TV "vertical bar the door", Sony notebook "battery door," Nikon digital camera, Panasonic washer, etc. due to the quality and safety of issued a recall order involving industry, many consumers have become accustomed to the "Japan quality".

Shenzhen suning Marketing Manager hair Jacob told reporters that the feedback from the Shenzhen market, because the model is not involved in Shenzhen, Panasonic this recall refrigerators for the local market has little effect and timely handling of manufacturers, or restore the compared has some reputation.

From aftermarket reworks statistics, most still domestic brands, Sony, Panasonic, Toshiba, and other Japanese goods quality or relative stability.

There are people in the industry told reporters, and Northern markets, Shenzhen has always been a place of Japanese electrical appliances, although subject to the "quality door", the brand image and reputation of the effects of the downturn in market share has been declining, but still have plenty of consumers "fans", like sharp LCD TV, Canon cameras, Sony notebook, or Nikkei Electronics heritage for many years on behalf of the "image".

The persons that may have some difficulty adjusting phenomenon, but still not faced with the sinking of the "Japan" type of risk.