Free design is not a pie home rebate has hidden rules

"A lot of home decoration companies and designers free design, the end may an untrusted? why do I hear free design actually hidden behind huge rebates?" recently, live Evergreen garden ready for decoration of the House to call Miss Lee presented a problem.

Reporters found that designers help customers choice and get the "rebate" is becoming home market "hidden rules".

Home rebate has become the industry's "hidden rules"

Journalists in the Baidu search engine, enter keyword "home decoration Designer, rebates", find out about 68 million pieces of related information, shows the extent of this phenomenon is very high indeed.

Architect Mr. CHOW told reporters that designers Kickback is divided into two kinds, one kind is pro-force to help consumers and get more than consumers buying low discount.

For example, a product on the market, consumers themselves about the price can only talk about 8%, while the designers can get 6% minimum discount, when designers help consumers to purchase 7 fold to the product, and extract the price difference. In this process, the designer while received rebates received a benefit, but also for consumers to save money, and materials to increase sales.

But another, design to a designer ideas from the consumer's wallet to make money, there is a belt of designers in consumer purchase materials, advanced telephone "remote control" materials are part of the material price increase; regardless of the actual circumstances to assure consumers that they recommend high-priced products, rebates space big brand, when consumers not to purchase these products, we will not ask to consumers no matter, there is a perfunctory; designers and owners will not be followed to purchase, but rather symbolically recommended several brands of products, and numerous building materials to establish a long-term cooperative relationship, building material Association will rebate part automatically returned to the designer.

This reporter has learned that some materials are regularly engaged in festivals of various designers party, dinner, bar, bubble, especially at the end of the "annual meeting" often a please is a two hundred people, the purpose is to improve relations.

What materials is the "hardest hit"

In the interview, part of the material for the "rebate" for designers on this issue with wry, but said: "all other companies, we do not give, not since breaking sales?" one tile boss said that is marketplace problems chihuikou, currently, there is not a good idea to go to the control.

Some building materials are beginning to accept the "etiquette", but often designers in with the customer to buy construction materials will also color, or recommend customers to other follow "hidden rules" of the store to purchase. They can only be used to organize group purchase, small profits but quick turnover, to resist.

It is understood that the designers Kickback mainly concentrated in the total price is higher, on the decoration effect larger material.

For example, porcelain products, ceramic tile types slightly higher; flooring products, common flooring activities is close to the reserve at the time of purchase, so designers rebate less, high-end solid wood flooring, wooden raised higher and higher; wallpapers. At the same time, some well known, but that their "going high-end line", the product price is much higher than that of similar products of the brand, its proportion is amazing rebate. It is understood that a well-known designers to customers on the total price of $ advanced ceramic tiles, its rebate more than 5 million.

In a high-end wallpapers shop, journalists found the wallpaper here one at a thousand dollars, "proud" of bear told reporters: "we don't rely on crossing the guests to sell, nor make any ads that are designers recommend guests, mostly sell mansion, Villa owners.

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Journalists in the interview that bear the "selling his mansion, Villa owners", mostly for some successful people, they do not lack of money, but also very particular about taste, but as usual busy time is limited, not available go to market more to choose from.

In addition to some designers tell them, common market is not appropriate for their grade materials, therefore they usually direct purchase designer recommended brand and kuanxing.

Consumers still need to master the material selection initiative

In the interview, although the decoration company, the materials are confessed it was a universal problem, but also that there is no good regulatory approach.

One of the industry to say: "designers Kickback a personal accomplishment of a designer, but also decoration company factors.

"Home decoration designer monthly wage is determined by the ' basic salary + design fee Commission '. General Designer of the basic salary is not high, but the majority of home businesses are implementing design free, design fees uncollectable, can only rely on some non-legitimate means to earn money.

"Designers don't receive design fee is designed to be not respected performance", a world famous architect Italy nationality told reporters that many consumers want designers can design a programme to his great satisfaction, not willing to design fee, nor cause the designer to get compensation from other sources.

But consumers have misgivings, Mr.: "designers receive design fee after no Kickback?" it is understood that some non-famous main member companies take the initiative to find designers, the face amount of the rebate, there is no guarantee that some designers will stop temptation.

A material's recommendations, in the present situation cannot break, consumers can only learn more about the material's brand and price, has chosen to follow recommendations to reduce the designers themselves to be "hidden rules".

For example, select price transparent brand, shop around, and many participate in businesses engage major promotions, gifts, etc.