Decoration companies chihuikou into autonomous selection more rely on existing spectrum

In home decorating, home improvement company chihuikou phenomenon that many owners worry about.

"Lack of understanding of the market price is above had deficit" recently, the second Suite buy in bailu Lake Villa of Mr. Zhou raise to the reporter responsible for the decoration is used to help their decoration, the first House decoration company, the "old acquaintances" still made him feel very disappointed, decoration companies, but also from chihuikou "had been kept in the dark. ”

Current home company chihuikou into a potential rule in the industry.

Decoration designers or project managers use to customers purchasing materials, from dealers that quietly Kickback, less the price of 10% to more than 40% to 50%.

Wool from sheep, the entire transaction process, one of the owners.

"A piece price only tens of tiles, but can be turned into a few hundred dollars. "A bit in Huizhou in 18 years have decoration, said, the decoration of a main material of the House, around $ project manager will be able to reach over $ chihuikou.

"Hidden rules to curb home industry, the Government should do something.

"There are people in the industry believe that prices should be on the home market sectors such as tiles, flooring, coatings and other main material price survey, on which the purchase price and sales price difference significant, noticeable windfall of decoration materials price specification and control.

In addition, he also suggested that the business sector can and every material suppliers to sign certificates, shall not require merchants to active involvement Kickback, once discovered immediately.

Enjoy the material's bitter owners

Mr. Zhou told reporters that he can choose to use some of the comfortable, environmentally friendly high quality decoration materials, the agreement concluded with a decoration is stopped (including the design and decoration construction) do not pack the material forms.

In order for the selected material and the overall decoration style match, he let the decoration designers go decorative materials city selected material, originally only wanted him for advice. You didn't think was a friend of Mr. CHOW is also in the same material related to the city bought the brick, coatings, overall kitchen and other materials, but price than he bought a lot of low.

JI-like decoration company introduction of designers, currently chenwenjun industry Kickback mainly home company help consumers and get more than consumers buying low discount.

For example, a product on the market, consumers themselves about the price can only talk about 8%, while the designers can get a 6 Pack, when designers help consumers to purchase 7 fold to the product, and extract the price difference. In this process, the designer while received rebates received a benefit, but also for consumers to save money, and materials to increase sales.

But chenwenjun added, some home company attempts from the consumer's wallet to make money, home decoration companies in consumer purchase materials, advanced telephone "remote control" materials are part of the material price increase.

Ceramic tile, wood floor is the goal of the "dominate"

Industry insiders said more home company or designer is active in the market, the more high-end products, the more hidden rules, chihuikou deeper water; whereas the more high-end brand or product, will be inseparable from the home channel, this is the number of first-line brand and product prices remain high.

It is understood that the home company Kickback mainly concentrated in the total price is higher, on the decoration effect larger material.

For example, porcelain products, ceramic tile types slightly higher; flooring products, common flooring activities when the purchase price has been close to the floor, so the home company rebate less, high-end solid wood flooring, wooden raised higher and, as in recent years the popularity of the wallpaper, wallpaper also became home companies earn rebates of hot materials.

Industry sources, the tile sales more than half is recommended by the phenomenon of the company.

Because of this, the ratio of sales to home decoration company driven by the rebate into a spec home market "Tiger". A bit in the decoration city sell tile boss said that the beginning is not willing to accept this kind of "hidden rules", but the home company will give them a lot of customers.

In a high-end wallpapers shop, some wallpapers at a thousand dollars a square meters, the waiter told reporters that "we don't rely on crossing the guests come to buy, nor will they play what advertising is doing his business, and home decoration company will recommend guests, we here mostly metres, large owners.

”

The waiter said, to buy these high-end wallpapers owners most successful people, they not bad money, also very particular about taste, but as usual busy time is limited, not available go to market more to choose from.

Combined with the home company offer recommended that figure easy to direct purchase of home decoration company recommended brand and kuanxing.

Owners need to grasp the initiative in material selection

In the interview, although the decoration company, the materials are generally admits that this is a problem, but also that there is no good regulatory approach.

Kat as decoration company, Yan Xiaobo pointed out that the home industry's relatively low entry threshold, industry practitioners and uneven quality, part of the decoration designers, project managers, keen to earn rebate similar. He also pointed out that the Act on enterprises chihuikou long-term development, credit index will fall, the market will become smaller and smaller, or even eliminated.

Journalists in the interview, Huizhou many decoration companies are active in advertising, publicity, establishing their own brand image, rebates, credit, trying to make their own enterprises and strengthening the brand.

A material's suggestion that in the current situation cannot be changed, the landlord can only understand the material price, brand and selectively listen home company's proposal to reduce their "hidden rules".

For example, select price transparent brand, shop around, as well as the number of participating businesses engage major promotions, gifts, and other activities.