New Grand release of legendary drum continued writing frequency

8 September, the beauty of the washing machine press conference held in Guangzhou, the launch of "love is" series frequency washing dry-one new product.

This is the second in March of this year launched the "beauty of the washing machine drum popular storm", the continued adoption of cost-effective and innovative features of new products, further enrich the industry's most competitive drum products group, promote the depth and universal drum washer and consumer upgrades, once again showing a beautiful washing machine as an industry leading brand of strategic sunshine and market strength.

It is understood that the beauty of the washing machine in the successive consolidated domestic second and third largest professional washing machine manufacturer's research and development, manufacturing, supply chain platform, currently in Hefei, Wuxi and other places have more production base, comprehensive annual capacity reached 1300 wit, roller 300 wit.

Beautiful China marketing headquarters Vice President Wang Liang said, the next 2-3 years, the beauty of the washing machine will love you too reduction to drum for war, award-winning development focus, grasp the core technology, the advantages of scale, in an effort to drum up sales proportion to overall washing machine sales of more than 30%, a high-end washing machine market leading brand, continued to promote in-depth coverage to drum a comprehensive upgrading of industry leading the washing machine.

Strategy to lead us to the top of the industry's first washing machine

It is understood that the United States since 2004 officially entered the washing machine areas, after 7 years of development, have consolidated the second largest country, the third largest professional washing machine manufacturer's research and development, manufacturing, supply chain platform and rely on the midea group billion level industrial scale and internationalization strategic procurement platform, quickly posting a washing machine industry's largest, most comprehensive competitive professional washing machine vendor.

November 2007, the Group has invested US $ 117 ice cleaning industry industrial park in Hefei high-tech industry also sent completed, covers an area of 850 acres, become beautiful s double washing machine, fully automatic washing machine, drum washing machines, dryers, refrigerators, freezers and washing six ice main production base, but also the beauty of the group in the "11th five-year plan" period, investment, the largest and most important investment projects.

The beauty of the washing machine in Hefei, Wuxi base strategic layout and industry consolidation, to achieve a washing machine market fast Rob ran and comprehensive upgrades, technical upgrades, speeding up the domestic market consumption upgrade will have a profound affect symbolized the domestic washing machine company in the industry, technological innovation has been a world leader, beautiful setting with practical action household electrical appliance enterprises in transition, "model" upgrading.

Market Rob ran "catfish effect" overwrite industry pattern

31 March this year, the beauty of the washing machine at the national launch of the "beauty of drum popular storm", the introduction of a minimum only sale $ 1499, 2399 $ drum washing machines, tumble market most competitive brand.

According to the data displayed in the Ekon, "America's roller popularity storm" in the introduction of just two weeks time, the beauty of drum-type washing machines sales accounted for more than just from the end of March 24% rise to 39.3%, ranked from the end of March 10, rising to second place, he period change drum market dominated by foreign brand of traditional pattern. May 1st, the beauty of the drum of sales administration for more than 200%.

But with the beauty of "love is" series frequency washing dry-one drum washing machines, and the beauty of the washing machine in the technology, manufacturing, quality, marketing, service, and so on five major platform integration advantages of deepening and accumulation, the beautiful has real ownership washing machine industry chain of the "right" to copy the "beauty of air-condition minivan in the industry's first" marketing legend, continue to promote the washing machine industrial upgrading, leads the market development, as this round of competition of the biggest winners.

The Deputy Secretary-General of China electronic Chamber of Commerce, said the beautiful lurenbo series washing machine in the first half performance to achieve scale, a washing machine industry first, show that washing machine industry by a situation of dominance has been broken, the within Subversion a drum "," weak, strong, and basically formed two strong for supremacy in the new trade patterns.

Technology to win the legendary drum market write frequency

From technology trends, consumer trends, trade patterns, drum washer has ushered in a new era of vigorous development, drum market has entered a contest and foreign brand strong melee period and is expected to become the new round of upgrading and industry pattern change of "inflection point.

It is understood that the beauty of the launch of the new "love is" series frequency washing dry-one drum washing machines, specifically designed for roller is haicang bulk, frequency, healthy, energy-saving and quiet five consumer trends ahead of the layout and the research and development, the use of "steam laundry" and "spray water cycle" and "full" and "intelligent drying D-PLUS inverter technology" four core technology and innovation system of ecological care wash GLC, with energy-saving, low noise, variable-speed of flow, high dehydration and other features, will occupy a commanding point in technology of drum, drum washer deep penetration of technology upgrades, and promote the industrial upgrading, leading the industry.

Since 5 June this year, the beauty of the washing machine also for all consumers, launched a three-year performance warranty service, so that consumers can feel at ease to enjoy drum washing machines, high-quality life. Currently, the United States has established with 1000 more service hotline of customer service call center and national networking customers archive system, improved customer satisfaction and service system, and has won recognition and choice for consumers.

At present, the beauty of the washing machine set up national accreditation of technical centers, with enterprise-leading drum washing machine research and development and manufacturing teams, with nearly 600 entries, mastered the washing machine drum washing machines many leading industry trends of trusted technology.

Since 2009, the United States in the country promoting marketing integration in the country up to 64 sales company, sales company for platform integration, washing machine, air conditioning, refrigerator sales channels, and channel penetration rate, network coverage and timeliness of the service are given increased significantly, with sales exceeding 30000, service network points extended to nearly 4 000.

Beautiful China marketing headquarters Vice President Wang Liang said, the beauty of the washing machine will continue to grow and develop, cannot be separated from the beautiful ice-wash in Hefei

The success of the development strategy cannot be separated from the rest of Hefei city, Anhui Province, and high-tech development zone, Hefei associated leadership on u.s. support. In future, the United States will continue to strengthen its investment in the fertilizer business, full support of Hefei city striving for the biggest appliances manufacturing base, the brave rise in Anhui Province and city development by leaps and bounds in contributed their strength.