Consumer attitudes about upgrading home appliances purchase "and"

Now there is a short distance from 11 golden week for a month's time, during many prepared 11 celebrated or decoration House family has exploded, early purchase of home appliances store launched the "market research".

Like a large home appliances such as refrigerators, one-time purchase will affect the next 5 years or 10 years, consumer buying process tends to be cautious about. According to the use of different family diversity, home appliances purchase requirements vary. But with the development of technology and the improvement of life quality requirements, select home appliances must also be "keeping".

Design fashions

The "China wind" appliance style has been popular for many years, LG introduced the Jacquard pattern of Tang dynasty "letting" sight while lively music, but in recent years, many manufacturers have to follow the similarity between the products are high.

In this personalized consumer age, "unique" has been a consumer of the pursuit of optional criteria, household appliance design style is able to cater to the fashion trend, while coordinating with the entire home style with is consumers consider buying. LG refrigerator following the wave of the "Orient" appliances, hand in hand with the design master Alessandro Mendini in the world (Aleksandro • Mendini) launched a postmodern art design of Mendini fridge: the picturesque red, white and silver three color color outline of magic pattern Panel, such as relief-like 3D rendering, such as the pendant are so rich, full continental down fashion, it is the pursuit of simplicity, Vogue, individuality and taste of the consumers ' needs.

Leading technology and keep pace with the times

Zhang Auntie's old refrigerators have been used for 6 years, often buzzing, as long as the noise of a startup, the compressor has started, will only be stopped for a long time.

The last two years, the power consumption of the fridge starts growing, Zhang aunt very distressed. 1 aunt neighbors during the ticket purchase a LG refrigerators, refrigerator running very quiet cooling effect is very good, and very power saving, recommend selling market and aunt to tickets. After an introduction to the promoters, Zhang aunt learn LG refrigerator performance lies in its technology innovation. LG refrigerator with second generation linear frequency compressors, has more energy efficient common frequency compressor based on the technical reforms. General compressors run time and multiple points of friction, but LG linear frequency compressors with direct drive linear motion only generated 1 friction points, significantly reduces the running resistance and friction to run smoother, more stable, low noise. LG linear frequency compressor than ordinary compressors savings of nearly 28% of energy consumption, noise, or less than the decibel, the library is a frequency inverter compressor technology and innovation. Promoters also said that the national patent certification of LG linear frequency compressors in national commitment of three guarantees warranty, in particular is LG Electronics extended 10 year free warranty, commitment to quality and range of compressor parts all free warranty, without any on-site fee and the additional cost of maintenance, etc. Compared to the fridge for 10-12 years on the average service life, the equivalent is the refrigerator with a life insurance policy, lifted the consumers for after-sales service.

Refrigerator storage technology connection, the current market state-of-the-art vacuum-keeping function is fresh, than the traditional vegetables savers extend 3 times the food preservation time.

According to the current household appliance stores information display, LG is now available in the vacuum technology applied to the door of the refrigerator, and a unique brand of quality has been recognized by the international professional bodies. As far as Germany authoritative certification bodies SLG special experimental determination: the ordinary vegetables are placed on the LG refrigerator vacuum savers and same level other refrigerators, after 7 days of preservation storage after testing for vegetables, LG vacuum food freshness fridge lock water capacity up to the same refrigerator 7.22 times food wastage rate of vitamin C than equivalent fridge reduces 1.2 times. For LG vacuum freezer outstanding long-term effects, Germany shrunk moisturizing SLG after by professional testing to issue the certificate of the international certification, become LG refrigerator vacuum insurance function and quality assurance.

In preparation for the arrival of the 11 golden week, LG Electronics will be throughout the large-scale promotional activities, fresh and healthy life philosophy to more consumers.

In the meantime, LG Electronics 400 after-sales service hotline will start with a brand new look, new touch hard service.