Haier high-end appliances debut Canton fair interpretation of the good life

15 October, 108 session of China import and export fair (hereinafter referred to as "Canton fair") was opened in Guangzhou, the global petroleum spirit brand Haier show green, smart, stylish package high-end household appliances has attracted attention of buyers, Haier dual advanced drum washing machines and other products be purchased overseas businessmen racing star product.

It is understood that this trade fair world of Haier to "one home" as the theme, a comprehensive display of up to global consumers with better life solutions, covering 13 series 200 products on display at this exhibition, is the largest and most complete product line of home appliances brand.

From full of artistic tendencies of the double drum washing machines, to enjoy the "Super space" known as French Door refrigerator to Haier "three screen" smart TV, Haier's high-end household appliances have abut become at this trade fair is the most dazzling "Star".

Photo: European customers can wash the Roses of Haier dual drum washing machines generate interest

Full set of high-end appliances provide a better life solutions

In the trade fair site, Haier becomes the focus of many products.

The latest listing of Haier dual advanced drum washing machines, with its ornate red appearance attracts foreign merchants, they have stood in front of Haier booth, racing experience this product features: appearance, the washing machine and continued the Haier 1200mm double large rollers, high body of human design without stooping to access clothing; function, in addition to continue to use the industry's first S-e penthouse balance ring system, but also innovative integration with steel structure to run smooth, low noise effect better; operation, increased auto add laundry liquid function, the product will automatically add the appropriate amount under the clothes in the laundry liquid; in addition, the new dual-anion especially washing modes, played an effective sterilization, dispel peculiar smell.

Haier dual advanced drum washing machines from the world's top designers and carefully wrought, according to consumer demand and actual future laundry operations environment, tailored design, fine to every detail.

One from France's merchants experience the product, meaningful sermon: "this high-end color gorgeous Haier washing machine in every detail with European artistic tendencies, it is not a simple household electric appliances product, but more like a piece of fine art."

Booth at Haier, stylish French Door refrigerator of Haier is also let the stunning, its traditional form and how it is used in the fridge for a revolutionary innovation, using the wide horizontal layout, to overcome the traditional door refrigerator cold rooms and cold rooms left and right vertical space limitations, disaggregated provides unprecedented large storage capacity, convenient storage for various sizes of gastronomy, the pursuit of high quality of life for consumers offers infinite life inspiration.

Haier French Door refrigerator market so far has been imitated many big brand, leads the global high-end refrigerator "Super space".

In addition, the exhibition demonstrates Haier "three network" smart TV you set advanced led technology and three network features for one, has won the "China color TV industry green innovation prize" Haier "moving air conditioning;" breakthrough in achieving the integration of energy-saving and intelligent, not only reached the international level, the energy consumption standard, you can sense the person's location, quantity, automatically adjust wind and temperature.

Consolidated global resources to create the first brand Haier

Since the outbreak of the international financial crisis, China's household electrical appliance industry export heavily damaged in the first half of this year, the export situation although improved, but have not yet been restored to its state before the financial crisis, in the near future, along with the constant appreciation of RMB, household appliances export industry increasingly grim.

However, the actual realization of global brand marketers were not affected by the interference of the international situation changes, but for the great development.

In September of this year, Europe's largest consumer electronics zhandeguo IFA exhibition, Haier has electrical appliances product display, including the integration of networked embedded system kitchen electrical appliances, refrigerators, air conditioning, non-network television, and many of Europe's top home appliance brands than the shoulder, profound interpretation of the future direction of development of household appliances, attracted global buyers and consumers of great concern.

In this Canton, Haier show green, smart, stylish package high-end appliances once again leading the industry trend. In China and Europe, two exhibitions of excellence means that Haier brand strategy of globalization has reached a new height.

According to the world famous in consumer market research Europe Rui International published data show that the economic situation of the world's most austere 2009, Haier in world white goods brand market share reached over the 5.1%, u.s. and European companies to become the world's first.

At the same time, Haier refrigerators, washing machines respectively 10.4% and 8.4% global market share in the global industry. When domestic household electrical appliance enterprises have been severe export environment plagued, Haier has harvested the first Chinese Enterprise white goods brand Championship.

Concerned experts pointed out that the brand is protected from the recession of the only effective weapon.

The brand is the accumulation of enterprise credibility, global consumers choose products are essentially in the select your most reliable brands. "Haier brand in the US there is a commitment to consumers keen to choose Haier products. "In the trade fair, a United States dealers this in an interview. In the United States, Haier is the only access to Wal-Mart, Sears, Target, Bestbuy, top 10 retail channel of China brand; in Europe, Haier products fully into the European Media Market, KESA, Carrefour, Expert, and other mainstream channels. Haier brand and product has gradually been recognized by global users.