Panasonic restructuring transition Sanyo brand to stay at the end of the showdown

News background:

Panasonic and Sanyo's two major Japanese electronics giant has origins quite dark, Sanyo founder well implanted-year-old male is Panasonic founder Konosuke Matsushita, wife of the brother.

Founded in Matsushita Panasonic, well planted-year-old male is also one of the founders of the partnership, then it only makes the creation of Sanyo.

Beginning in the 2008 financial crisis for both the enterprise "Ltd began to hold together for warmth," then Panasonic to about 64 million price purchase SANYO Electric 70 per cent of the shares.

In July this year, Panasonic has once again hit, acquisition of remaining shares of Sanyo.

Sanyo brand might be annulled

Today there is news that Panasonic will be in 2012, the total abolition of Sanyo brand.

Although both companies have indicated that the matter has not made any official reply, but people in the industry, Sanyo brand is a great possibility of annihilation.

Panasonic: FAC Sanyo: stay late to group interests

Panasonic has replied to the journalists: "the reported content is not my company published message, now in the process of reorganization of business this month 29 links make final release.

"SANYO corporate leaders said that the two companies also in brand planning consultations, but SANYO is Panasonic's subsidiary, to go or stay all the Group's development and interests.

Washing machine market fluctuations or to now

Single from washing machine products, now Sanyo, Panasonic are domestic washing machine sales in the second army, Panasonic, Sanyo brand positioning consumer group is slightly lower, and for the quality of the product itself, design issues have always been different voices outgoing; while Panasonic has been maintained in the domestic market, the Japanese washing machine design elegant, exquisite details, but the positive image of the more high-end brand positioning.

If this Panasonic reorganization abolished Sanyo brand, reputation and product image is useful, but for Panasonic product line extension less favourable, and the low-end product image you need to rebuild.

Figure for Panasonic inclined drum washing machine

Figure for Sanyo inclined drum washing machine