The beauty of the washing machine leads the latest round of home appliances to the countryside

November 15, 2010, the latest round of home appliances to the countryside to the successful results of fresh, in a washing machine industry 102 successful enterprises, first-line brand only beauty, Haier, little Swan, three companies achieve 80 bidding model all of the successful tenderer.

Professional analysis, along with home appliances to the countryside to continue, deepen, broad rural markets for the products of practical performance, sales network and after-sales service of the comprehensive strength of increasingly demanding, brand excellence, technology, product strength, comprehensive competitiveness more big brands in home appliances to the countryside of performance will become increasingly prominent.

Promote high-end washing machine market penetration to the rural

At present in a secondary market, the bulk of high-end micro-automatic washing machine has become the mainstream consumer, in the u.s. "drum popular storm", drum-type washing machines are increasingly becoming the preferred city crowd.

At the same time, the day is getting better and better in rural areas, rural consumers demand for washing machine have changed, are concerned about large-capacity, low energy consumption of high-end micro-automatic and drum washer product.

US officials describe the washing machine, in the current tender process, the beauty of the washing machine to take full account of the rural market consumption trends change, increased drum washing machines and 6 kg capacity, fully automatic washing machine accounts than the traditional double-tub washer capacity generally upgrade to 7 kg, fully meet the actual needs of rural consumers.

It is understood that the United States since 2004 in the washing machine areas has been adhere to technological innovation, concentrate on the product, do market, launched the "Yi sang" roller washing dry machine, the "magic Silver" micro, as the representative of the health, sunshine, stylish products, markets and many young consumers.

Realization of high-tech innovation

In the household appliances to the countryside promotion process, the beauty of the washing machine thoroughly rural survey rural water environment and washing machines use habits, designed for rural design special programs for water saving and water-saving features.

In this year's successful household appliances to the countryside to the washing machine products, beauty, washing machine, and use the "double zero technology", realize zero power standby and zero water pressure startup, greatly facilitate rural consumers. At the same time, the beauty of the washing machine adopts high-efficiency motor, multi-stage water level design, water recycling, energy conservation effect is more prominent, consumers use more affordable.

In addition, the beauty of home appliances to the countryside to the washing machine also has wide voltage, low pressure design can fully meet the voltage instability of water; the environment settings for rural use proof plate, the Cabinet adopted a more resistant to corrosion of steel plate and spray materials, ensuring the durability of the washing machine.

In the household appliances to the countryside to the tender process, the beauty of the washing machine also the independent innovation of inverter technology and modern water used in household appliances to the countryside to bid on products for rural consumers send more saving and noise is lower, clothing and wash effect better washing machine products.

Big brand "three years" Super guarantee repair kits

At the same time, the successful home appliances to the countryside products also will all enjoy the beauty of the washing machine promises of "total three-year unconditional warranty" type service, complete elimination of the majority of rural consumers.

It is understood that the washing machine industry services of the national standard is washing machine repair kits for a year, including motor, clutch, core parts repair kits for three years.

But the beauty of the washing machine is greatly extend the scope of the warranty time and repair kits, 2010, 5 June, the commitment of the whole three years free warranty, provides the user with worry of consumer experience.

The industry believes that in the increasingly heated washing machine market competition, only those who have settled down to do focus on quality, as consumers do practical things of big brands and large enterprises to market competition go farther, do better.

The beauty of the washing machine in product innovation, technology innovation and service innovation, and so on Omni-directional efforts and achievements that reflects the brand's "responsible" in spirit and large enterprise "strength" of security, the current industry model, household electrical appliance enterprises.