Monday, April 25, 2011
Metro China sell household appliances have been suspected fake U.S. State Suning die.
<P> 11 17, Wonder City (MediaMarkt) appliances in China will be the first store opened in Shanghai 537 Huai Hai Zhong Road. .</ P> <P> "in 2015 we opened 100 stores in China's plan did not change." "We hope to achieve market share of more than 10% of the target, creating hundreds of nationwide sales network, a market .leader, thus changing the pattern of China's consumer electronics retail. "Earlier, CEO of China Wind City Tangwang Tao, has outlined a million media city of the future was the development of a blueprint for China's home appliance retail industry. .Wind is the story behind the city, actually the Chinese home appliance retail market is so ambitious? .</ P> <P> "like Gome and Suning more than 100 stores is definitely not much, but it depends on how large you. In fact, foreign investment in China engaged in appliance stores, the key is to figure out what route to go. Like Gome, Suning .is taking the cheap route. If foreign investment continues to go cheap, I think not. because of foreign investment in high-end brand image, its management costs, labor and maintenance costs are high-end brands brands. If Chinese enterprises to keep up playing positions .war, it will die. "Digital China (Beijing) brand communication research chief adviser Jiang Peifeng in the" China Sankei Shimbun, "interview. .</ P> <P> opened Wonder City "background", we can easily find the world's leading retail and wholesale supermarket group Metro figure. .Among them, the parent company of Metro and the Media Market co-founder of the family holds a million appliances have 75% stake in the city, coincidentally, Metro will enter the landing point of Chinese home appliance retail industry also chose Shanghai. .In 1996, the Metro in Shanghai, China opened its first Cash & Carry wholesale stores. .Currently, Metro's 34 cities in China, opened 43 stores, with approximately 8,000 full-time employees. .</ P> <P> "as the parent company of Metro also provided for us in all aspects of support, including funding, human resources." Wonder City of after-sales service manager Zhang Ming in the "China Sankei Shimbun," .interview. .</ P> <P> Wonder City "background" is not only the Metro. .Taiwan foundry giant Foxconn Electronics is one of the largest shareholder. .January 2010, Foxconn had a high-profile announcement, the joint venture company set up jointly with the Metro, into the mainland appliance stores, and holds a million was the remaining 25% stake in the city. .Foxconn Chairman Terry Gou Nov. 4 is even more visit Shanghai for the first shop opened in Wind City rally. .</ P> <P> "Foxconn is the world's largest electronics manufacturers, although sales of electrical appliances are in different areas, but as the world's factory to China from the trend of world market changes, we have taken the first step." .Foxconn involved in appliance stores for the original intention of the Mainland, Gou million have visited the city in the day, said the first store. .</ P> <P> "of course, another major shareholder of the opening of Foxconn has also given us support, but also sent technical personnel to assist our work." Zhang said. .</ P> <P> back in early 2009, Metro CEO Eckhard Cordes, once announced, will be the introduction of home appliance chain stores in China. .But for various reasons, Metro supermarket in China, the slow process of opening appliances. .Until this year, May was named for the home appliance supermarkets "Wonder City Electric." .As the date of its first store in the shop is even more procrastination, from the originally scheduled this year's "October" opening postponed to October 28, and later postponed to November 6. .As for the new set November 17 as scheduled whether the opening of the outside world has doubts. .</ P> <P> "we will be opening in November 17, should not be changed, have been identified, the key is to do some finishing work, including merchandising, store renovation and so on. Like our service department .are already in place, you can imagine. "Zhang explained. .</ P> <P> It is understood, Media Markt (Wonder City Electric) was founded in Munich in 1979, currently has over 580 stores. .14 countries around the world. .</ P>.
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