Panasonic plans to revamp restructuring Sanyo 63 years brand or abandoned

Panasonic consolidation whether speed Sanyo brand abolished, there is no conclusive

Veteran household electrical appliance enterprises Panasonic annexation competitors Sanyo, Sanyo brand stay concerns global focus.

Yesterday there was news that Panasonic will be in 2012, the total abolition of Sanyo brand. Although both companies have indicated that the matter has not made any official reply, but people in the industry, Sanyo brand is a great possibility of annihilation.

Sanyo: brands stay to group interests

According to local media reports, Panasonic plans from April 2012, principle fully retired Sanyo brand.

At this point, founded in 1947, has a 63-year history of the Sanyo brand will officially out people's perspective. Panasonic on this interpretation is in China and other emerging countries market, strengthen brand.

Yesterday, reporters call Panasonic and Sanyo related sectors in China, Panasonic has replied to the journalists: "the reported content is not my company published message, now in the process of reorganization of business this month 29 links make final release.

"SANYO Electric greater China public relations director zhangting told reporters that the two companies also in brand planning consultations, but SANYO is Panasonic's subsidiary, to go or stay all the Group's development and interests.

Panasonic, Sanyo two enterprises located in Osaka, Japan with beginning in the 2008 financial crisis for both the enterprise "Ltd began to hold together for warmth," then Panasonic to about 64 million price purchase SANYO Electric 70 per cent of the shares.

In July this year, Panasonic has once again hit, acquisition of remaining shares of Sanyo.

Panasonic replace SANYO is not the best choice

Over the years, the brand planning problem, Panasonic is not clear, but SANYO is quietly in their position changes, 2008 year-end SANYO Electric (China) co., Ltd., Vice Chairman of the Board in the village of five men said that the acquisition is completed, the Sanyo brand still independent operations, and Panasonic or competitors.

And last December, Sanyo is China's official Web site clearly indicates: to cope with the reorganization, the brand will also, in principle, to "Panasonic" unity of direction, but part of the undertaking, the region will continue to use the "SANYO".

Industry experts commented that global Panasonic brand more than Sanyo fame, but Panasonic is not fully replace Sanyo.

Get washing machine business, the Mainland washing machine market, Hefei Sanyo (600983) specializing in the Sanyo brand ranked industry first five washing machine, and the Panasonic brand ranks more later.

Allwin Advisory white research director Han Yu, Sanyo and Panasonic cleaners in the Chinese market brand positioning is no coincidence, Sanyo main do is mass products, but Panasonic's washing machine more high-end. If you really wish abolished the Sanyo brand, means that Panasonic will introduce in the low-end products. For Panasonic, not only have to spend time cultivating the market and possibly pull low brand quality. In fact, apart from the washing machine, TV business two enterprises also have similar problems.

There is also the industry believes that in Indonesia, Sanyo brand recognition than Panasonic is also high, in addition to battery, Sanyo brand a strong product line, continue to retain the Sanyo brand may be more beneficial to the Group's development.

Panasonic purchase Sanyo to promote transformation

However, the decision to cancel the Sanyo brand reflects Panasonic's commitment to strategic transformation.

Currently, Panasonic business facing Korea and China's consumer electronics business of fierce competition, particularly in the traditional white goods area. In such cases, Panasonic will consider through mergers and acquisitions to complete its comprehensive restructuring.

Recently Panasonic proposes to implement the previous emphasis on both undertakings (digital AVC network, residential equipment, household appliances, etc.) to the new domain-neutral energy change from Japan Center to complete the transformation of global orientation.

Sanyo has the world highest photoelectric conversion efficiency HIT solar cell technology that, but its marketing capabilities and limitations, so that the brand impact its market position falling instead of rising, but at this time the Matsushita Electric's acquisition of SANYO Electric, from July 2010 has started to use the Panasonic brand and channel sales HIT solar cells. Purchase Sanyo can be said that Panasonic took its green energy plan key step.