Panasonic announced that at the end of the restructuring abandoned SANYO may not

Recently, a media that Panasonic company plans in next April completed SANYO Electric and Matsushita two subsidiaries of the reorganized, will launch the "abolition of Sanyo brand" action.

On this, Panasonic (China) PR external representation, restructuring process will be held on 29 April.

Panasonic 2008 holding SANYO Electric.

This year, Panasonic has announced the investment of about 94 million acquisition of SANYO Electric and Matsushita's shares, the two companies full subsidiary of the restructuring plan has been put on the schedule. Allegedly, Panasonic plan in the spring of 2012, in principle the abolition of Sanyo brand, started business restructuring process. Thus, SANYO Electric in China's joint-stock company will face adjustment, while the main washing machine, use the Sanyo brand sales of Hefei SANYO may be affected by the biggest impact.

To this end, the Chinese home appliances Marketing Committee Vice President of Hong Shi bin reporters said that Panasonic will remove Sanyo brand, there are four reasons: first, it is Japan's corporate culture is not allowed, many Japanese brands, rare Japanese brand is going more brand line, almost no, this is Japan enterprises focus on "the spirit" dedication;

Second, the Panasonic brand better than Sanyo brand, well-known, brand must push and extensive knowledge, and promote your brand requires a fee for support, so when you select brand will certainly, Panasonic does not "care a good horse optional bad horse", besides Panasonic is the parent brand.

Third sales on Panasonic does not need to match, because Sanyo, Panasonic and Sanyo is the same as their sales position in high-end, unless Panasonic let Sanyo transition layout in the low-end, otherwise, the Sanyo brand for Panasonic, in future sales no value at all.

In addition, Hung Shi bin that product and channel planning, Sanyo all product lines, only the superior Panasonic washer washing machine, but this advantage, as long as the Sanyo washing machine agents onto Panasonic washing machine line, effective channels will be able to achieve sharing, there is no need to retain the Sanyo brand.

But some in the industry believe that global Panasonic brand more than Sanyo fame to Panasonic fully replace SANYO is not the best choice.